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    Cookie Policy

    Last updated: 16 August 2026

    1. What Are Cookies?

    Cookies are small text files stored on your device when you visit a website. We also use similar technologies that help our website function correctly, remember your preferences and, where you consent, allow us to understand how our website is used and measure the effectiveness of our advertising.

    2. Why We Use Cookies

    At Checkline Europe B.V., we use cookies and similar technologies to:

    • Ensure our website functions correctly and securely
    • Remember your preferences, such as language and login settings
    • Provide website functions such as your shopping cart and live chat
    • Analyse how visitors interact with our website using Google Analytics 4
    • Measure the performance of our advertising and understand which advertisements led to a visit, enquiry or order using Google Ads
    • Show relevant product advertising on other websites where you have consented to advertising personalisation
    • Improve the performance, content and usability of our website

    Where you consent to analytics or advertising technologies, information about your visit may be processed by Google for analytics, advertising measurement and, where applicable, advertising personalisation. We do not sell your personal data.

    3. Cookies and Technologies We Use

    A. Essential / Functional Cookies (Always Active)

    These cookies support the operation of our website and functions such as sessions, shopping carts, your cookie choices and live chat. They are required for the website to work and are not optional.

    Cookie name Purpose Duration Provider
    PHPSESSID Maintains the website session for visitors and logged-in users 12 hours Checkline Europe B.V.
    SHOPID Associates the visitor with their shopping cart and website session 30 days Checkline Europe B.V.
    acceptcookie Records that you have accepted analytics and advertising cookies, so that you are not asked again on every visit 180 days Checkline Europe B.V.
    no-tracking Records that you have declined analytics and advertising cookies, so that your refusal is respected and you are not asked again on every visit 180 days Checkline Europe B.V.
    session_id Keeps your live-chat session so a conversation can continue as you move between pages; set only when you open the chat 7 days Odoo (odoo.checkline.eu)
    frontend_lang Remembers the language used by our live-chat service; set only when you open the chat 1 year Odoo (odoo.checkline.eu)

    B. Analytics Cookies (Require Consent)

    These cookies help us understand how visitors use our website so that we can improve its performance, content and usability. We use Google Analytics 4 for this purpose.

    Cookie name Purpose Duration Provider
    _ga Distinguishes visitors so that we can understand how the website is used Up to 2 years Google Analytics
    _ga_* Maintains information about a visitor's website session Up to 2 years Google Analytics

    These cookies are set or read only if you consent to analytics cookies.

    C. Advertising Measurement Cookies (Require Consent)

    These cookies allow us to measure whether a Google advertisement led to a visit, enquiry or order, so that we can understand which advertising is effective.

    Cookie name Purpose Duration Provider
    gclid Stores the Google Ads click identifier so that an enquiry or order can be attributed to the advertisement that led to it 90 days Checkline Europe B.V.
    _gcl_* Stores information about advertising clicks so that visits, enquiries and orders can be attributed to Google Ads Up to 90 days Google Ads

    These cookies are set or read only if you consent to advertising measurement.

    D. Advertising Personalisation / Remarketing (Requires Consent)

    With your consent, we use Google Ads and Google Analytics 4 to show you relevant product advertising on other websites, based on the pages you have viewed on our website.

    This purpose does not set any additional cookies of its own — it uses the advertising cookies listed in section C above. You can enable advertising measurement and advertising personalisation separately in the cookie settings on this page.

    E. Enhanced Conversions for Advertising (Requires Consent)

    If you consent to advertising measurement and then submit an enquiry or order form, we may use Google's Enhanced Conversions feature to improve the accuracy of our Google Ads conversion measurement.

    For this purpose, your email address is normalised and converted in your browser into a one-way cryptographic code using the SHA-256 hashing algorithm before it is sent to Google. Your email address is not sent to Google in plain text for this purpose, and we do not send your name, telephone number or postal address.

    Google uses the hashed data to help match an enquiry or order with relevant Google Ads interactions. Enhanced Conversions data is sent only where you have consented to the use of your data for advertising measurement.

    F. Google Consent Mode

    We use Google Consent Mode in Advanced mode to communicate your cookie choices to Google Analytics and Google Ads.

    If you decline analytics and advertising cookies, those cookies are not set or read. Google's tags do still load and may send limited cookieless signals to Google. These signals do not use analytics or advertising cookies and may be used for aggregated measurement and modelling. Enhanced Conversions data is not sent when advertising consent has been declined. Ad-click identifiers are additionally redacted from these cookieless signals.

    4. Managing Your Cookie Preferences

    You can accept or refuse non-essential cookies directly on the cookie banner, or at any time using the cookie settings on this page. In the cookie settings you can also choose per purpose — analytics, advertising measurement and advertising personalisation — and save your preferences.

    • Accept analytics & advertising cookies – allows analytics and advertising cookies and the associated measurement and personalisation technologies
    • Reject analytics & advertising cookies – prevents analytics and advertising cookies from being set or read, and disables advertising personalisation

    You can return to the Cookie Settings on this page at any time to change your choice. Your choice is remembered for 180 days; after that you will be asked again.

    5. Managing Cookies Through Your Browser

    You can also view, delete or block cookies through your browser settings. Please note that blocking essential or functional cookies may affect some website features.

    6. Your Data Protection Rights

    If you have questions about how we process personal data through cookies and similar technologies, or if you would like to exercise your data protection rights, you can contact us:

    For more information about how we collect, use and protect personal data, please see our Privacy Policy.


    Manage cookie preferences

    Analytics & advertising cookies:

    Tracking cookies allow us to analyze the shopping behavior so that we’re able to optimize the shopping experience.
    The live chat loads only when you open it, so it works whether or not you allow analytics and advertising cookies.

    We, Checkline Europe B.V., would like to use cookies and similar technologies to keep this site working properly, to understand how it is used, and to measure and improve our advertising. This requires your consent. By clicking "Accept analytics & advertising cookies" you agree to our use of cookies and similar technologies for analytics and advertising, including sharing data with Google for the measurement and personalisation of ads. If you would rather not, click "Reject analytics & advertising cookies" — we will then use only the cookies that are strictly necessary for the site to function. You can change your choice at any time on our cookie policy page. This banner will remain until you choose. Privacy policy
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