Privacy Policy

Last updated: 16 August 2026

1. Introduction

Checkline Europe B.V. is committed to protecting your privacy and handling your personal data responsibly and transparently. We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), the Dutch GDPR Implementation Act (UAVG) and other applicable data protection laws.

This Privacy Policy explains what personal data we collect, how and why we use it, who we may share it with, how long we retain it and the rights you have in relation to your personal data.

2. Who We Are

Checkline Europe B.V.
Dennenweg 225B
7545 WE Enschede
The Netherlands

Privacy enquiries: info@checkline.eu
Telephone: +31 (0)53 8200245
Website: www.checkline.eu

3. What Personal Data We Collect

Depending on how you interact with us, we may collect and process:

Name, title and company name
Email address and telephone number
Delivery and billing address
Account information associated with our passwordless login system
VAT number, quotation, order and invoice information
Payment method and transaction information
Product serial numbers and repair, calibration or service records
IP address and device or browser information
Website usage and interaction data
Advertising interaction data, such as Google Ads click identifiers
Information you provide through contact, enquiry, checkout, service or other website forms

Where you consent to advertising measurement, we may also process a securely hashed version of your email address for Google Ads Enhanced Conversions, as explained in section 7.

4. Account Access and Passwordless Authentication

Customer accounts use passwordless authentication. When you sign in, a login code is sent to the email address associated with your account. We do not use or store customer passwords for account access.

Your email address is therefore also used where necessary to authenticate access to your customer account and help protect the account against unauthorised access.

5. How We Collect Your Data

We may collect personal data when you:

Submit a contact, enquiry, checkout or service request form
Create or use an online account
Request a login code to access your account
Contact us by email or telephone
Request a quotation
Purchase products or services
Send equipment to us for repair, calibration or service
Use our website or live chat
Interact with our advertising, where the relevant consent has been given

We also collect certain information through cookies and similar technologies. Please see our Cookie Policy for further information.

6. Why We Use Your Data and Our Legal Bases

We process personal data only where we have an appropriate legal basis.

Contractual necessity

Where you personally enter into a contract with us, or ask us to take steps before entering into a contract, we may process personal data where necessary for those purposes in accordance with Article 6(1)(b) GDPR.

Legitimate interests

Most of our business is conducted on a business-to-business basis. Where you act on behalf of a company or other organisation, we may process your business contact details on the basis of our legitimate interests in managing that commercial relationship.

Our legitimate interests may include:

Preparing and managing quotations, orders and deliveries involving business customers
Providing customer support, repair, calibration and other services
Managing customer accounts and business relationships
Maintaining technical, product and service histories
Improving our products, services and business operations
Protecting our website, systems, customers and business against fraud, misuse and security threats
Communicating with existing business contacts about relevant products or services where permitted by applicable law

When we rely on legitimate interests, we consider the impact of the processing on your rights and interests. You may object to processing based on legitimate interests in the circumstances provided by law, and you may object to direct marketing at any time.

Legal obligations

We process and retain information where necessary to comply with legal obligations, including tax, accounting, corporate and other statutory record-keeping requirements.

Consent

Where consent is required, we may rely on your consent for:

Non-essential analytics technologies
Advertising measurement
Advertising personalisation and remarketing
Google Ads Enhanced Conversions
Newsletters or promotional communications where consent is required

You can withdraw your consent at any time. Cookie and advertising preferences can be changed through our Cookie Settings. Marketing communications can be stopped using the unsubscribe option provided or by contacting us.

7. Google Analytics, Advertising and Enhanced Conversions

Where you have given the relevant consent, we use Google Analytics 4 and Google Ads to understand how our website is used, measure the performance of our advertising and, where permitted, show relevant product advertising on other websites.

If you consent to advertising measurement and submit an enquiry or order form, we may use Google's Enhanced Conversions feature. For this purpose, your email address is normalised and converted in your browser into a one-way cryptographic code using the SHA-256 hashing algorithm before it is sent to Google.

Your email address is not sent to Google in plain text for this purpose. Under our current implementation, we do not send your name, telephone number or postal address to Google for Enhanced Conversions.

Google uses the hashed data to help match an enquiry or order with relevant Google Ads interactions and improve conversion measurement. Enhanced Conversions data is sent only where you have consented to the use of your data for advertising measurement.

Where you consent to advertising personalisation, information about pages you view may also be used to show you more relevant product advertising.

For further information about Google Consent Mode, analytics, advertising technologies and the cookies involved, please see our Cookie Policy.

8. Who We Share Your Data With

We may share personal data where necessary with:

Shipping and logistics providers
Payment processors, including Mollie B.V.
Repair, calibration and technical service partners
Website hosting, email, IT and technical service providers
Providers supporting website functions such as live chat
Google, where you have consented to relevant analytics, advertising or Enhanced Conversions processing
Professional advisers where necessary
Governmental, regulatory or law-enforcement authorities where disclosure is legally required

Depending on the service and circumstances, these organisations may process personal data on our behalf or under their own data protection responsibilities. Where required, we put appropriate contractual and data-protection safeguards in place.

We do not sell your personal data.

9. International Data Transfers

We aim to process and store personal data within the European Economic Area (EEA) where practicable. Some service providers may, however, process personal data in countries outside the EEA.

Where a transfer outside the EEA requires a transfer mechanism under the GDPR, we use an appropriate safeguard, which may include an adequacy decision adopted by the European Commission, the EU-U.S. Data Privacy Framework where applicable to a certified recipient, or European Commission Standard Contractual Clauses.

10. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, taking into account legal, contractual, technical and business requirements.

Orders, invoices and core accounting records: generally 7 years in accordance with Dutch statutory administration requirements, or longer where a specific legal requirement applies
Customer accounts: for as long as the account or business relationship remains active, and afterwards only for as long as there remains a legitimate or legal need for the information
Enquiries, quotations and general correspondence: for as long as necessary to handle the request and reasonable follow-up, unless the information subsequently forms part of a contractual, customer or legally required record
Repair, calibration and service records: for as long as reasonably necessary for technical traceability, service continuity, warranty, quality-management and legal-claims purposes
Newsletter subscriptions: until you unsubscribe or withdraw consent. We may retain limited suppression information afterwards to ensure that your opt-out continues to be respected
Google Analytics data: for the retention period configured in our Google Analytics property and no longer than necessary for our analytics purposes
Cookie and consent preferences: for the periods described in our Cookie Policy

When personal data is no longer required, we delete or anonymise it unless continued retention is required by law or necessary for the establishment, exercise or defence of legal claims.

11. Your Data Protection Rights

Subject to the conditions set out in applicable data protection law, you may have the right to:

Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to processing based on legitimate interests
Object to direct marketing at any time
Receive certain personal data in a portable format
Withdraw consent at any time where processing is based on consent
Lodge a complaint with a data protection supervisory authority

To exercise your rights, contact us at info@checkline.eu. We may request information reasonably necessary to verify your identity before acting on your request.

12. How We Protect Your Data

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or misuse. These measures include access controls, passwordless customer authentication, secure HTTPS connections, appropriate system security, backups and limiting access to personal data to people who require it for their work.

We review our security and data-protection practices periodically and update them where appropriate.

13. Contact and Complaints

If you have questions, requests or concerns about this Privacy Policy or our processing of your personal data, please contact:

Checkline Europe B.V.
Email: info@checkline.eu
Tel: +31 (0)53 8200245

You have the right to lodge a complaint with the Autoriteit Persoonsgegevens, the Dutch data protection supervisory authority, or with another competent supervisory authority where applicable.